Q&A - ProVAE.com

What is SEO and How does it work?
Why isn’t my website ranking on Google?
How do I choose the right keywords?
What is On-Page SEO?
What is Off-Page SEO?
What is Technical SEO?
How long does SEO take?
Do I need SEO for a Small Business Website?
What tools do I need for SEO?
What is the difference between paid ads and SEO?

 

On-Page SEO (also called on-site SEO) is all about optimizing the parts of your website that you can control, basically everything that lives directly on your pages. Think of it as making sure your website is clear, easy to understand, and genuinely helpful for both visitors and search engines.

It includes things like writing high-quality content, choosing the right keywords, creating clear page titles and descriptions, organizing your headings, and adding image alt text. It also covers making sure your site loads quickly, works well on mobile, and provides a smooth, enjoyable experience for anyone who visits.

In simple terms, on-site SEO is about making your website as friendly, informative, and search-engine-ready as possible. When you do it well, you increase your chances of showing up higher in search results, and connecting with the people who are already looking for what you offer.

Off-Page SEO is everything you do outside of your website to improve your visibility and credibility online. Think of it as your website’s reputation management. Even though these activities don't happen on your actual pages, they still play a huge role in how search engines view your site.

The biggest part of off-page SEO is building high-quality backlinks, which are basically other websites vouching for you by linking to your content. But it's more than that. It also includes things like social media engagement, brand mentions, online reviews, influencer partnerships, and overall buzz around your business.

When search engines see that trustworthy websites and real people are talking about you, they consider your site more authoritative, and that can help boost your rankings.

Technical SEO focuses on the behind-the-scenes parts of your website that help search engines crawl, understand, and index your content. You can think of it as tuning up the engine of your site so everything runs smoothly and efficiently.

This includes things like improving page speed, making sure your site works perfectly on mobile, fixing broken links, creating an easy-to-navigate site structure, adding structured data, and ensuring your website is secure (hello, HTTPS!).

Technical SEO isn't always visible to visitors, but it has a huge impact on their experience, and on how search engines rank your site. When your website is technically sound, it loads faster, works better, and gives people a smoother experience, which helps your SEO overall.

SERP (A search engine results page) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query.

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness, which are critical factors Google uses to evaluate and rank the quality and relevance of a website's content.

Authority is one of the core factors that significantly affects your SEO performance. There are three authority levels:

• Domain authority
• Page authority
• Links authority

Trustworthiness in SEO, as defined by Google, is essential for enhancing online credibility, with content quality, authoritativeness, and transparency as key factors.